Privacy policy

Last updated: March 16, 2026

FarmingWatch Global Inc. ("we", "us", or "our") operates the website farmingwatch.com and the associated Shopify store (collectively the "Service"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, inquire about services, or interact with our Service.

By using the Service, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Service.

1. Information We Collect

Information You Provide Directly

• When you place an order: name, shipping address, billing address, email address, phone number, payment information (handled securely by Shopify Payments or third-party processors).
• When you contact us (email, chat, forms): name, email, phone, and any other details you provide.
• When you inquire about or purchase digital marketing services for agriculture companies: business name, contact details, project requirements, and any files or data you share.
• When you sign up for SMS marketing: your mobile phone number.

Automatically Collected Information

• Device and usage data: IP address, browser type and version, operating system, device type, pages visited, time spent on pages, referring/exit pages, clickstream data, and interactions with the Service.
• Cookies and similar technologies: We use cookies, web beacons, pixels, local storage, and similar tracking technologies to collect data about your browsing behavior, preferences, and interactions.
• Analytics and advertising: We use third-party tools such as:
  • Google Analytics — collects anonymized data about how you use our site (pages viewed, time on site, device, approximate location).
  • Facebook Pixel / Meta Pixel — tracks actions (views, add-to-cart, purchases) to measure ad performance and create custom audiences for retargeting.
  • Shopify’s built-in analytics and other pixels/beacons for conversion tracking and marketing.
  • Yotpo SMS & Email — collects phone number, opt-in status, and SMS interaction data for marketing communications.

Information from Third Parties

• Payment processors (Shopify Payments, Stripe, PayPal, etc.) — transaction data (not full card numbers).
• Shipping carriers — delivery status and address verification.
• Advertising platforms — aggregated performance data from pixels.
• Yotpo — SMS delivery status and opt-out requests.

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill orders (shipping, payment, customer support).
• To provide and improve our Service (analytics, site optimization, bug fixes).
• To communicate with you (order confirmations, shipping updates, customer service replies).
• To send marketing emails and SMS messages (promotions, newsletters, product updates) — you can unsubscribe at any time.
• To deliver targeted advertising (using Facebook Pixel, Google Analytics, etc.).
• To comply with legal obligations (taxes, fraud prevention, law enforcement requests).
• For digital marketing services: to deliver the agreed services (campaign management, reporting, consulting).

SMS Marketing (via Yotpo SMS & Email) If you opt in to receive SMS messages, we (and Yotpo on our behalf) may send you recurring automated marketing and transactional text messages, including cart reminders, order confirmations, shipping updates, and promotional offers. Message frequency varies (up to 4 messages per month). Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to cancel. Reply HELP for help. You can also opt out by texting STOP to the short code or contacting us at hello@farmingwatch.com.

3. Legal Bases for Processing (GDPR/EEA/UK Visitors)

For visitors in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal bases for processing personal data are:

• Contract — to fulfill orders and provide services.
• Legitimate interests — to improve our site, prevent fraud, and deliver targeted advertising (where not overridden by your rights).
• Consent — for non-essential cookies, SMS marketing, and marketing emails (you can withdraw consent at any time).
• Legal obligation — to comply with tax, accounting, and regulatory requirements.

4. Sharing Your Information

We share personal information only as necessary:

• With Shopify and service providers (payment processors, shipping carriers, email tools, analytics providers).
• With advertising platforms (Meta, Google) for retargeting and performance measurement.
• With Yotpo for SMS & Email delivery and compliance.
• With digital marketing clients (only data you explicitly provide for services).
• With law enforcement, regulators, or courts when required by law.
• In the event of a merger, acquisition, or sale of assets (your data may be transferred).

We do not sell your personal information.

5. Cookies & Tracking Technologies

We use cookies and similar technologies (pixels, beacons) for functionality, analytics, and advertising. Types include:

• Essential — for site operation (cart, checkout).
• Performance/Analytics — Google Analytics, Shopify analytics.
• Advertising — Facebook Pixel / Meta Pixel for retargeting and conversion tracking.

You can manage cookies via your browser settings or our cookie banner (if enabled). You can opt out of targeted advertising via:

• Google: https://adssettings.google.com
• Meta: https://www.facebook.com/settings?tab=ads
• Your device settings (iOS: Limit Ad Tracking; Android: Opt out of interest-based ads)

6. International Data Transfers

We are based in Canada. Your data may be transferred to, stored, and processed in Canada, the United States, or other countries where our service providers (Shopify, Yotpo, Google, Meta, etc.) are located. These countries may have different data protection laws. We use appropriate safeguards (e.g., Standard Contractual Clauses for EEA/UK data) to protect your information.

7. Data Retention

We retain personal information only as long as necessary:

• Order data: 7 years (tax/legal compliance).
• Marketing data (email/SMS): until you unsubscribe or withdraw consent.
• Analytics data: up to 26 months (Google Analytics default).
• Digital service data: as specified in your contract.

8. Your Rights

Depending on your location, you may have rights to:

• Access, correct, or delete your personal information.
• Object to or restrict processing.
• Withdraw consent (including for SMS marketing by texting STOP).
• Portability (receive your data in a structured format).

To exercise these rights, contact us at hello@farmingwatch.com. We will respond within 30–45 days (or as required by law).

California residents: See our CCPA Notice (linked in footer if required).

9. Security

We use reasonable technical, administrative, and physical safeguards to protect your information. However, no method of transmission over the internet is 100% secure.

10. Children's Privacy

Our Service is not intended for children under 16. We do not knowingly collect personal information from children under 16.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the new version on this page and update the "Last updated" date. Continued use of the Service after changes constitutes acceptance.

12. Contact Us

For questions or to exercise your rights:

Email: hello@farmingwatch.com